Curious about how to keep your pet store thriving in a competitive market? One smart move is to stock up on wholesale pet toys. These toys are more than just a way to keep your furry friends busy—they're a key to winning over customers who want the best for their pets. With a growing demand for pet toys that are both fun and durable, offering a wide selection can help you stand out and keep your customers returning for more.
In this guide, I’ll walk you through the best wholesale pet toys for retailers, share tips on what to look for when sourcing, and give you strategies for making those toys fly off the shelves.
The pet industry is booming, and pet toys are a central part of this growth. In fact, according to recent reports, pet owners in the U.S. are spending more than ever on their furry friends, and much of that spending is going towards toys. Pet toys aren’t just fun—they’re essential for mental stimulation, exercise, and overall well-being. Retailers who stock the right variety of wholesale pet toys can tap into a large, loyal customer base.
When I first started my pet store, I remember being overwhelmed by the sheer number of pet toys available in bulk. I wasn’t sure which types would sell the best or whether I’d be able to keep my shelves stocked with the right mix. What helped me was realizing that pet owners are looking for more than just something to chew on—they want products that engage their pets, align with their values (like sustainability), and provide real benefits. That’s when I began paying more attention to trends and customer preferences. It made all the difference in my sales!
Before diving into specific types of pet toys, it’s helpful to understand what’s trending in the pet toy market. Retailers who can identify and respond to these trends will find themselves ahead of the competition.
Pet owners are increasingly looking for ways to engage their pets both physically and mentally. Interactive toys—like treat-dispensing puzzles, fetch toys, and electronic gadgets—are flying off the shelves. These toys are more than just a way to pass the time; they provide cognitive stimulation, encourage exercise, and often help with behavioral training.
As pet owners become more environmentally conscious, the demand for eco-friendly pet toys has surged. Toys made from natural materials like organic cotton, recycled plastics, or sustainable rubber are becoming more popular. If you can find wholesale pet toy suppliers that offer these options, it’s a great way to differentiate your store and appeal to customers who want to make a positive environmental impact.
Another big trend is customization. Customers love the idea of toys that are personalized for their pets, whether it's a dog collar with their name on it or a custom-shaped chew toy. Offering wholesale options that allow for personalization could be a game-changer for your store, especially if you cater to more niche markets.
Now that we know the general trends, let’s break down the types of wholesale pet toys you should be focusing on in your store. I’ve got a few favorites that I’ve found work well in both physical and online stores.
Chew toys are the backbone of any pet toy inventory. They’re popular because they cater to a universal pet need—dental health and stress relief. From dogs to puppies, these toys help with teething, boredom, and play.
When choosing chew toys for your store, consider materials like non-toxic rubber, natural wood, or edible chews. I’ve found that some customers are particularly cautious about the safety of chew toys, so always check for certifications like CE or ASTM for peace of mind.
Interactive pet toys are one of the best investments you can make. Toys like treat-dispensing puzzles, flashing laser pointers, and automatic ball launchers keep pets engaged and entertained for longer periods.
A quick story: I had a customer who initially came in looking for a simple chew toy for their dog. After talking to me about their dog’s energy levels, I suggested a treat-dispensing toy instead. It turned out to be a game-changer for them—they came back a few weeks later to buy two more! Interactive toys, when marketed properly, can encourage repeat customers.
Let’s not forget the charm of plush toys, especially for cats and smaller dogs. Plush toys combine comfort with entertainment. Many pets love carrying around these soft, cuddly toys for security and comfort, not just play.
In my experience, soft, squeaky toys in cute shapes or with appealing sounds are some of the best sellers in this category. Just make sure they’re durable enough to withstand a bit of rough play!
Fetch toys and balls are another category that are always in demand, particularly among dog owners. From tennis balls to bouncy rubber balls, these are simple toys but incredibly effective at keeping dogs active and entertained.
You’ll find that many dog owners will buy these toys in bulk—especially if you offer multi-pack deals. I often see customers grab a few balls for their dogs and buy extra as backup. Offering a variety of sizes is key, as some dogs prefer larger balls while others go for smaller, squeaky versions.
Let’s face it—cats can be a bit finicky when it comes to toys, but catnip and laser toys are a different story. Cats can go wild over catnip-filled plush toys, or they’ll chase a laser pointer for hours. These toys don’t take up much space in your inventory but can provide a solid return.
These toys are generally low-cost, which can help you keep your profit margins up. Plus, if you sell pet accessories like catnip sprays or laser pointer devices, you’re catering to that niche market and boosting sales across multiple categories.
Knowing the types of pet toys that sell is one thing—but where do you buy them? Here are a few pointers to help you find reliable suppliers.
When I first started out, I had no idea where to source wholesale pet toys. I turned to platforms like Alibaba and PetEdge, which have large selections and are great for finding bulk suppliers. But the key is to always do your research—check supplier reviews, and ask for samples if you’re unsure about the product quality.
I can’t stress enough how helpful attending pet industry trade shows can be. I found some of my most reliable suppliers by networking at events like the Global Pet Expo. It’s a great place to meet suppliers face-to-face and even negotiate better prices.
Overseas pet toy suppliers usually have lower prices, but you have to consider shipping costs and time. Local pet toy suppliers can provide faster shipping and have a lower risk of damaged goods, but the price may be higher. You can consider which one to choose based on your priorities.
Now that you've got your wholesale pet toys sorted, let’s talk about how to sell them effectively.
When setting up your store, make sure your pet toy section stands out. Display toys by category (e.g., chew toys, interactive toys, plush toys) or by pet type (dogs vs. cats). I’ve found that having toys at eye level really helps catch a customer’s attention. Also, highlight best-sellers and seasonal toys for quick sales.
If you sell online, make sure your pet toys are well-represented on your website. Use high-quality images and make your descriptions clear and detailed. Online customers can’t touch the toys, so it’s important to convey why they’re the best choice for their pets.
Pet toys are perfect for seasonal promotions. You can market holiday-themed toys (think Halloween costumes or Christmas-themed plush toys) or offer discounts during high shopping seasons like Black Friday or Pet Appreciation Month.
Wholesale pet toys are a fantastic way to enhance your store’s offerings and increase sales. By focusing on the right categories—chew toys, interactive toys, plush toys, and more—you’ll not only meet your customers’ needs but also maximize your profit potential.
Still struggling to find the perfect pet toys for your store? Don't worry, choosing the right supplier isn't as hard as it seems. You can try Market Union that is a great option for business owners who want a lot of choices without having to buy too much at once.
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