In today’s fitness-obsessed world, activewear is no longer confined to the gym. It’s a style statement, a lifestyle, and an essential part of everyday wear. With the growing demand for athleisure, having the right selection of activewear in your store is crucial for staying competitive. Whether you're a wholesaler, retailer, or e-commerce business, it’s important to understand which categories of activewear to prioritize. In this blog, we’ll explore 10 must-have activewear categories that can drive your sales, while also highlighting how partnering with Market Union, a trusted sportswear supplier, can benefit your business.
Sports bras are at the heart of any activewear collection. They provide support, comfort, and functionality for a wide range of activities, from running to yoga. With various styles available—such as compression bras, encapsulation bras, and high-impact bras—there is a sports bra suited for every type of workout. Today’s customers are looking for bras that offer not just support but also style, with breathable fabrics and adjustable straps to ensure a perfect fit.
Athletic leggings are a must-have in any activewear lineup. These versatile pieces can be worn for a wide variety of activities, from high-intensity workouts to casual everyday wear. Consider offering options like compression leggings, high-waisted leggings, and printed leggings to cater to different preferences. With the increasing popularity of athleisure, leggings have become an everyday wardrobe essential.
Performance tops, including tank tops, short-sleeve shirts, and long-sleeve compression tops, are key for activewear collections. Made from moisture-wicking and breathable fabrics, these tops provide both style and functionality. Customers today seek tops that allow for a full range of movement and also perform well during various physical activities. Offering a variety of colors and styles will help cater to a broader audience, from those hitting the gym to those running errands in their athleisure.
Comfortable sweatshirts and hoodies are essential for layering before or after a workout. These items provide warmth, comfort, and versatility. Whether it's an oversized hoodie for a casual look or a zip-up sweatshirt for easy wear, including these in your collection will appeal to customers who prefer athleisure style beyond their workout routines.
Active jackets are perfect for outdoor activities like running, hiking, or cycling. Look for options that offer wind resistance, water resistance, and lightweight functionality. Jackets with reflective strips for visibility or packable designs for convenience can enhance their appeal. By offering high-performance jackets, you’ll be catering to customers who need a practical and stylish layer during cooler months or outdoor workouts.
For runners and cyclists, running shorts are essential. These lightweight, breathable shorts allow for maximum movement and comfort during high-intensity exercises. Options like compression shorts, bike shorts, and high-waisted styles ensure there's something for everyone. Running shorts are popular in both functional athletic settings and casual athleisure looks.
Compression wear is popular for its muscle recovery benefits and support during high-intensity workouts. Compression socks, arm sleeves, calf sleeves, and compression shorts are all in-demand items. These products are not only used by athletes but also by people on the go, such as travelers or individuals who spend long hours on their feet. Adding compression gear to your collection will attract customers looking to improve performance or enhance recovery.
A key component of any activewear collection is sports footwear. Whether your customers are running, cycling, or cross-training, shoes are crucial for performance and comfort. Offering a variety of styles, including running shoes, training shoes, and cross-training sneakers, ensures you have something for every athlete. Look for options that offer good cushioning, durability, and flexibility.
Yoga and Pilates gear are highly sought after by those who prefer low-impact workouts. Items like yoga pants, cropped leggings, stretch tops, and non-slip socks are perfect for this category. Customers also often look for mats, straps, and blocks to support their practice at home or in the studio. Offering a complete range of yoga and Pilates gear will cater to this growing niche.
Active accessories complement workout gear and can help complete the athleisure look. Popular accessories include gym bags, fitness gloves, water bottles, and headbands. By offering stylish and functional accessories, you can encourage customers to purchase more, improving both their workout performance and style. These items also provide a great opportunity for upselling and increasing the average order value.
As a leading sportswear supplier, Market Union specializes in providing high-quality, trend-forward activewear to wholesalers, retailers, and e-commerce businesses. We offer a wide range of activewear categories, from performance bras to leggings, jackets, and accessories.
Partnering with us gives you access to a variety of bulk purchasing options with competitive prices, all while maintaining top-notch quality. Our manufacturing capabilities allow you to offer custom designs that match your branding, giving you a unique edge in a competitive market.
We also prioritize fast shipping, reliable customer service, and quality control to ensure that every product you receive meets the highest standards. Whether you’re looking to stock popular activewear categories or expand your range, Market Union is here to help you meet the demands of today’s active lifestyle consumers.
Choosing the right activewear categories to stock is key to building a successful store that appeals to a wide range of fitness enthusiasts. From high-performance sports bras and leggings to functional jackets and stylish accessories, these 10 categories will ensure that your store stays ahead of the competition.
By partnering with a reliable sportswear supplier like Market Union, you can offer high-quality products that meet the needs of your customers, whether they are athletes or athleisure lovers. Build your inventory with these must-have activewear categories, and watch your business thrive in the growing fitness fashion market.
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