As the world's manufacturing powerhouse, China remains at the heart of global supply chains. In 2025, with international trade continuing to rebound and product innovation accelerating, attending trade shows in China is more important than ever. Whether you're a seasoned importer, a growing e-commerce seller, or a brand seeking OEM/ODM partnerships, these exhibitions offer direct access to the latest products, reliable suppliers, and valuable industry insights—all in one place.
Unlike online sourcing, trade fairs allow you to touch, test, and negotiate on the spot. You also get a first-hand look at emerging trends and can build relationships face-to-face, which is still a key factor in long-term business success.
In this article, we'll highlight the most important trade fairs and exhibitions in China for 2025, including events in Guangzhou and Yiwu—two of the country's most dynamic sourcing hubs. Let's explore the top events that can help you unlock growth opportunities in the coming year.
Location: Guangzhou, China
Time: Spring Session (April–May), Autumn Session (October–November)
Website: Official Canton Fair Website
The Canton Fair is China's largest and most comprehensive trade event, held biannually in Guangzhou. With more than 25,000 exhibitors and hundreds of thousands of buyers from over 200 countries, the fair covers nearly every industry imaginable—electronics, consumer goods, textiles, home appliances, machinery, building materials, and more.
Why attend?
Pro tip:
If you're looking for OEM/ODM manufacturers, the Canton Fair is a goldmine of factory-direct resources. Make sure to attend with a clear sourcing strategy and pre-schedule meetings if possible.
Learn more about the Canton Fair here
Location: Yiwu, Zhejiang Province
Time: Typically held in October
Website: Yiwu Fair Official Site
Located in one of the world's largest small commodities distribution centers, the Yiwu Fair is ideal for sourcing a wide range of consumer products at competitive prices. From household goods and office supplies to fashion accessories and toys, Yiwu is where global buyers discover high-margin products and niche items that are perfect for retail and e-commerce.
Why attend?
Pro tip:
Combine your visit to the Yiwu Fair with a tour of the Yiwu International Trade Market—a massive year-round wholesale hub where you can meet suppliers face-to-face and place flexible orders.
Explore more about the Yiwu Fair here
Beyond the massive Canton and Yiwu Fairs, China hosts dozens of specialized trade shows that focus on specific industries. These events attract targeted buyers and feature high-level exhibitors, product launches, and trend insights. If you're operating in a niche market, these focused exhibitions are your best opportunity to connect with the right suppliers and stay ahead of the curve.
ITES China 2025 – Shenzhen
Mar 26–29 at Shenzhen World Exhibition & Convention Center. Focus on metal cutting, forming, robotics, automation, SMT, and components. 2,000+ brands showcasing full manufacturing chain.
South China International Industry Fair (SCIIF) – Shenzhen
Jun 4–6 at same venue. Emphasizes Industry 4.0: AI automation, robotics, machine vision, green manufacturing. 800+ exhibitors, 80,000+ visitors.
CIMT 2025 – China International Machine Tool Show – Beijing
Apr 21–26 at China International Exhibition Center. China’s largest machine tool show, covering 310,000 m².
China International Industry Fair (CIIF) – Shanghai
Sep 23–27 at NECC. One of China's largest industrial expos (CNC, automation, robotics, energy tech). 500+ exhibitors, 40,000 visitors.
Productronica China 2025 – Shanghai
Mar 26–28 at SNIEC. Focus on electronics manufacturing supply chain: SMT, cable processing, robotics, motion control.
C-TOUCH & DISPLAY SHENZHEN / AMTS & AHTE South China – Shenzhen
Events in Oct 2025 focusing on touchscreen tech, automotive manufacturing & smart assembly.
Auto Shanghai 2025 – Shanghai
Apr 23–May 2 (industry days Apr 25–26) at NECC. Over 1,400 vehicles, major EV debuts and fast-charging tech.
Auto Shenzhen (Greater Bay Area Intl. Auto Show) – Shenzhen
May 31–Jun 8 at Shenzhen World. Focused on automotive innovations in the GBA.
Automechanika Shanghai Expo – Shanghai
Nov 26–29 at SNIEC. Global trade fair for automotive aftermarket & supply industry.
HOTELEX – Shanghai, Guangzhou, Chengdu, Shenzhen
Mar 30–Apr 2 (Shanghai)
May 10–12 (Guangzhou)
Jul 22–26 (Chengdu)
Dec 11–13 (Shenzhen). Covers hotel & catering equipment and services.
China Beauty Expo – Shanghai, Hangzhou
May 12–14 in Shanghai; Aug 20–21 in Hangzhou. Major B2B beauty industry platform.
SIAL Shanghai – Shanghai; SIAL Shenzhen – Shenzhen
May 19–21 at SNIEC; Sep 1–3 in Shenzhen. Leading food & beverage B2B expo.
China International Consumer Products Expo – Haikou & Sanya, Hainan
Apr 13–18 in Haikou (with satellite events). Focus on smart & green consumer goods.
World Battery & Energy Storage Industry Expo (WBE) – Guangzhou
Aug 8–10 at China Import & Export Complex. Battery, energy storage, solar, hydrogen.
Sino-Pack 2025 – Guangzhou
Mar 4–6. Packaging equipment, materials, industrial robots .
Surfactant & Detergent Fair – Shanghai
Apr 23–25. Chemical & cleaning industry expo.
Solar PV & Energy Storage Expo – Guangzhou
Aug 8–10. Renewable energy fair alongside WBE.
Furniture China – Shanghai
Sep 10–13. Wood, furniture and associated technologies.
China International Hardware Show – Shanghai
Oct 10–12. Hand tools, hardware exhibition.
ChinaCoat 2025 – Guangzhou
Nov 25–27. Coatings, adhesives, chemicals, packaging technology.
China Hi-Tech Fair (CHTF) – Shenzhen
Mid-November at Shenzhen Convention Center. Covers electronics, new energy, biotech, advanced manufacturing.
Attending trade shows in China can be a game-changer for your sourcing and business growth — but without a solid plan, it's easy to get overwhelmed by the size and pace of these events. Here's a step-by-step guide to help you prepare, navigate, and follow up effectively.
Before booking tickets or registering, ask yourself:
What is my primary goal?
Are you looking to discover new products, find OEM/ODM factories, compare suppliers, or learn market trends?
Which industries are most relevant to me?
Focus on the fairs and phases that match your product categories to avoid wasting time.
What is my budget and timeframe?
Factor in travel, accommodation, translation, and possible sample costs.
Pre-register online: Most major fairs like the Canton Fair and Yiwu Fair require online pre-registration for a smoother entry process.
Schedule meetings: Many suppliers offer appointment bookings before the show. Use this to secure face-time with high-potential partners.
Plan your daily route: Download the exhibition hall maps in advance and highlight booths of interest.
Business cards: Bring plenty, ideally bilingual (English and Chinese) versions.
Company profile or catalog: Prepare a concise brochure or digital presentation outlining your business needs.
Samples or product specs: If you want to discuss OEM/ODM production, have detailed specs ready.
Translation support: Consider hiring an interpreter if you're not fluent in Mandarin, or use translation apps as backup.
Prioritize meetings: Start with pre-scheduled appointments but leave space for serendipitous discoveries.
Ask the right questions: Focus on MOQ, lead times, quality control, certifications, and payment terms.
Take notes and photos: Document supplier details, product samples, and booth numbers.
Evaluate supplier credibility: Look for factory certifications, client testimonials, and product samples.
Organize contacts: Review and prioritize suppliers based on your onsite interactions.
Send personalized emails: Reference specific conversations and request quotes or samples.
Negotiate terms: Use your trade show experience to negotiate better pricing or payment terms.
Plan factory visits: If possible, schedule visits to shortlisted suppliers after the show to verify capabilities.
For many overseas buyers, especially those new to China sourcing, navigating trade fairs can be challenging. This is where Market Union can help. As a trusted China sourcing partner, we provide expert support including:
Pre-screening and recommending reliable suppliers tailored to your needs
Accompanying you during exhibitions to bridge language and cultural gaps
Handling quality inspections and logistics so you can focus on growing your business
Working with a local partner like Market Union can save you valuable time and reduce risks, helping you maximize the benefits of your trade fair experience.
Pro Tip: Bookmark your chosen exhibitions' official websites and join their newsletters to receive timely updates, early bird registration discounts, and invitations to VIP buyer programs.
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